Bobby Albert

Bobby Albert spent more than 40 years in business and arrived at one conviction:

I want to be a Values-Driven company that achieves results; not a Results-Driven company that has values.

He lived it out — growing a five-employee company into a 150-person organization. When he focused on people instead of profits, the profits followed.

Here he writes about leadership and workplace culture — how you lead, the culture it creates, and how the two together decide what your business can become. You’ll also find the True North Business guides he built to help other leaders do the same.